Mad Men: “The Power of Brand Identity”

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Mad Men: “The Power of Brand Identity”

April 21st, 2014 by Giselle

Subtitle: Do Vs. Say

Partners & Spade is the creative force behind some of the most admired branding campaigns of recent years–for Warby Parker, Shinola, J.Crew, Target, and more. The big idea, say the founders: What your brand does matters more than what it says.

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